Jewellery photography is one of the most challenging of all photography. A specialty jewellery photographer is a master craftsman who understands jewellery and knows how to deal with the challenges of creating pleasing results. It requires very high levels of professional skills in photography, handling of sophisticated equipment, awesome retouching and visualization skills to achieve fabulous looking images that can drive the sales charts and create extraordinary brand image.

Photographers using technical camera may sometimes see a colour cast. Don’t panic. When using technical view cameras with digital backs one needs to understand that the image may have a colour cast. It occurs prominently and is more pronounced  when movements are applied to the camera. As the lens plane […]

Once the images have been shot, they need to be properly cataloged and stored in a secure server. As your library of images grows, you will find it more and more difficult to track them. There is a system that needs to be followed in naming the images in a […]


Master jewellery photographer is one who goes beyond the technical skills and creates enchanting images by intense visuals. He is an artist who understands the language of visual art. Representation of the jeweller’s creation in full glory, creating mood, fashion and style by adding environment around the jewellery in a […]

The use of specialized, technical large format cameras that use movements for swing, tilt, rise and fall, at lens and image plane for controlling depth of focus, shallow or infinite. These cameras when mated with high resolution Schnieder Macro Apo-Digitar and Rodenstock Apo-Soronar optics having large image circles along with […]

Colour profiling is a professional standard to interpret colour across all the operating systems, computer applications, input and output devices. One of the biggest challenges in photography is how to achieve perfect colour of the images. Colour of the images have to be accurate and consistent and it is determined […]

Once the image has been converted to 8 bit RGB tiff format, it is ready for the next stage of treatment in photoshop. Great care should be taken to handle jewellery before it is photographed. Always clean the jewellery and handle with lint free fabric to move it on the […]

Each image has to be colour corrected individually. Diamond surrounded by gold will appear to have warm colour as compared to a diamond with platinum or silver surround. This is because the surrounding colour is casting its colour on the diamond. Thus Rubies, emeralds, topaz and diamonds when fixed into […]

In photo editing, the most laborious job is to do cutouts of jewellery pics for putting different backgrounds below the image. Cut outs, are mostly required for web uploading with consistent and similar backdrops with gradation and believable shadows, reflections etc. for a uniform look. It adds value, pleasantness, cohesiveness […]

Possession of the photographic assets alone does not ensure great images unless the photographer understands the use of correct lighting and has the patience and commitment, to create controlled highlights and shadows with sparkling diamonds. In technical terms, it is the use of different types of lighting (Soft and hard) […]