Master jewellery photographer is one who goes beyond the technical skills and creates enchanting images by intense visuals. He is an artist who understands the language of visual art.
Representation of the jeweller’s creation in full glory, creating mood, fashion and style by adding environment around the jewellery in a way that is minimalistic in nature is the challenge.
The jewellery has to be arranged in a prominent and revealing manner. Showing the clarity, cut and colour of the jewels along with the fine finish, craftsmanship and design.
Knowledge to show the most important parts of the jewellery while hiding the inappropriate parts effectively is important.